Social Media at Lyric Opera
Striving to be The Great North American Opera Company for the 21st century means adapting to advancements in technology. Whether we are listening to our fans, sharing interesting content, or communicating with partner organizations, social media has become an integral part of Lyric’s daily life.
Social media allows us to strengthen our bond with current fans while reaching and fostering relationships with new audiences.
Over the course of just one year:
Our Instagram following has increased over 1,686%. Take a look here.
On Twitter, Lyric reaches over 275,000 people each month
We were also proud to be one of the first opera companies to have a presence on Periscope, a popular live broadcast app. In the months since we have joined, we have gained over 350 followers and have shared 16 exciting live broadcasts with fans around the world.